Athens, Greece
Phaon
What’s the store in a nutshell?
Phāon, located in the heart of Athens, is a captivating olfactory concept store that brings together a curated selection of niche fragrances, flower arrangements and art. Founded by art director Alexandros Kalogiros and set designer Dimitra Louana Marlanti, Phāon was born out of their shared love for olfactory art and a desire to offer a unique shopping experience. The store is named after Phaon, a figure from Greek mythology who was transformed by the goddess Aphrodite, symbolising the transformative power of love and beauty – a theme echoed throughout the store. Phāon aims to transcend the traditional boundaries of a perfume shop, inviting customers into a world where the senses are harmoniously engaged.
What is the aesthetic of the brand?
What are the signature pieces?
What’s the city like?
Steeped in an astonishing depth of history, Athens – the gem of the region of Attica – is your personal time machine to ancient Greece. Weave through the maze-like streets of Plaka as the sun-dappled Acropolis looms overhead. Stop by the iconic Parthenon, and let’s not forget the lesser-known, yet captivating ancient Agora. Here’s a fun fact: Athens boasts more theatrical stages than any other city in the world – so catch a performance, maybe even a Greek tragedy if you’re feeling a bit dramatic. In a city that’s as much a living museum as a vibrant metropolis, it’s the fusion of past and present that makes Athens unforgettable.
Phāon
29 Likavittou st.
Athens
Greece
Photography courtesy of Phāon
Urban
Rural
Trendy
Classic
Happening
Serene
Affordable
Lavish
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Phāon
29 Likavittou st.
Athens
Greece
Urban
Rural
Trendy
Classic
Happening
Serene
Affordable
Lavish