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Paris, France

The Row

What’s the store in a nutshell?

The Row’s first Paris flagship is situated at 1 rue du Mont-Thabor, near the iconic rue Saint-Honoré, in a 19th-century building that has been carefully transformed to reflect the brand’s ethos of understated elegance. The boutique, which opened in September 2024, spans approximately 200 square metres and exudes a sense of calm amidst the bustle of luxury fashion. Formerly an Asian restaurant, the space has been meticulously reimagined by The Row’s in-house design team. Throughout the renovation, original architectural elements such as the limestone walls and stained glass windows were preserved, creating a seamless blend of history and contemporary design. The result is an intimate, residential-like atmosphere where luxury feels approachable and personalised​.

What is the aesthetic of the brand?

The Row is synonymous with quiet luxury, a style that values quality and subtlety over flashy displays. This ethos is reflected in the Paris store’s interiors, which combine natural materials with a refined palette of neutrals. The décor includes vintage pieces, such as a Koloman Moser chair and a Jean Prouvé sliding door, set against a backdrop of exposed stone and warm wooden accents. The furniture selection features a mix of mid-century modern and contemporary designs, carefully curated to evoke a sense of lived-in sophistication. This thoughtful design approach allows the store to feel like an exclusive private residence rather than a conventional retail space, providing a tranquil setting for exploring the collection​.

The Row Paris Íle-de-France France store review
The Row Paris Íle-de-France France store review

What are the signature pieces?​

Within this Parisian sanctuary, The Row presents its full range of women’s and men’s apparel, accessories and footwear. The brand’s hallmark pieces, such as luxurious cashmere knitwear, structured blazers and flowing silk dresses, embody the label’s focus on timeless, minimalist design. The boutique also features key accessories like the Ascot handbag and elegant leather footwear, which complement the understated apparel. Each piece reflects The Row’s commitment to craftsmanship and quality, mirroring the store’s carefully curated interior where vintage rugs and furnishings enhance the sense of quiet opulence. The space’s residential feel encourages a leisurely exploration of the collection.

What’s the city like?

Paris, the pulsing heart of Île-de-France and France, seamlessly blends centuries of history with a vibrant contemporary scene. Beyond the iconic Eiffel Tower, the city boasts a maze of diverse neighbourhoods, each exuding its own charm. From the bustling alleys of Belleville to the chic boutiques of Saint-Germain-des-Prés, there’s a Paris for every traveller. Dive into a world of groundbreaking art at lesser-known galleries, taste gastronomic wonders beyond the typical croissant or uncover hidden stories in its historic streets. A dynamic metropolis, Paris constantly evolves while keeping its soul intact, ensuring that each visit feels both familiar and refreshingly new.

The Row Paris Íle-de-France France store review
The Row Paris Íle-de-France France store review
Details

The Row
1 Rue du Mont Thabor
Paris
France

Photography courtesy of The Row

Urban

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Trendy

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Serene

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Details

The Row
1 Rue du Mont Thabor
Paris
France

Photography courtesy of François Halard and The Row

Urban

Rural

Trendy

Classic

Happening

Serene

Affordable

Lavish

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