Rome, Italy
Where Rome’s fashion insiders shop for style and accessories
Uniquely Rome: retail experiences rooted in italian style and flair
In Rome’s vibrant streets, often slightly tucked away from the well-trodden tourist paths, lies a wealth of creative spaces where Italian craftsmanship meets both contemporary and traditional design. These ateliers embody the city’s rich artisanal heritage while pushing the boundaries of sustainable fashion and innovative aesthetics. From tailor-made garments that blend tradition with modern flair to unique leather goods that adapt to your dynamic lifestyle, each boutique offers a personal touch. Whether it’s hand-drawn prints inspired by travel or upcycled materials transformed into wearable art, these shops invite you to engage with design in a meaningful, customised way.
01
Chez Dédé
Chez Dédé, located on Rome’s charming Via di Monserrato, is a sophisticated concept store that blends Italian elegance with French flair. Founded by artist Andrea Ferolla and creative director Daria Reina in 2011, it offers an eclectic mix of fashion, accessories and home décor, often featuring collaborations with artisans like Astier de Villatte and La Double J. The store is housed in a 16th-century palazzo and doubles as a creative studio where Ferolla’s illustrations come to life on everything from scarves to porcelain. Besides being a shop, Chez Dédé is an expression of the founders’ passion for travel, art and unique, handmade treasures.
Chez Dédé
Via di Monserrato, 35
Rome
Italy
Photography courtesy of A Chez Dédé
02
L’Archivio di Monserrato
L’Archivio di Monserrato, founded in 2017 by Argentine-born designer Soledad Twombly, is a curated space that feels more like a personal treasure trove than a typical boutique. Located in a Renaissance building on Via di Monserrato, it brings together Twombly’s love for travel, design and fashion. The shop is a true “wunderkammer,” filled with eclectic finds ranging from vintage clothing and native textiles to furniture and striking objets d’art. Twombly’s international influences, shaped by her life in Buenos Aires, New York and Rome, are reflected in her sustainable approach to design, where every item tells a story of craftsmanship and global discovery.
L’Archivio di Monserrato
Via di Monserrato, 150
Rome
Italy
Photography courtesy of L’Archivio di Monserrato
03
HB Roma
HB Roma, located in the elegant Palazzo Chauvet, is a refined perfumery and concept store. The 19th-century space, once home to a historic newspaper, blends art deco design with contemporary flair, offering an immersive shopping experience. Owner Luca Petricca envisioned a boutique that combines high-end fragrances—like Acqua di Parma and Clive Christian—with an intimate cocktail bar. Visitors can explore the symbolic frescoes while enjoying crafted cocktails, creating a unique sensory experience that highlights the connection between scent and taste.
HB Roma
Via dei Due Macelli, 12
Rome
Italy
Photography courtesy of HB Roma
04
Roi du Lac
Founded by Marco Kinloch Herbertson and Antea Brugnoni Alliata in 2016, this creative brand merges Italian craftsmanship with cosmopolitan design. Known for its hand-drawn prints, Roi du Lac offers collections that span home décor, wallpaper and fashion. Marco’s watercolours serve as the inspiration for each piece, combining historical references with vibrant colours and contemporary aesthetics. The boutique stands out for its high-quality, sustainable materials sourced from Italy, including Como silk and intricate Puglian embroidery. This blend of art and tailoring has earned Roi du Lac a distinctive place in Rome’s design scene.
Roi du Lac
Via di San Pantaleo 60
Rome
Italy
Photography courtesy of Roi du Lac
05
Patrizia Fabri
Patrizia Fabri is the visionary behind Antica Manifattura Cappelli, Rome’s oldest hat workshop, founded in 1936 by the Cirri family. Taking over in 2003, Fabri has revitalised the art of millinery, preserving traditional hat-making techniques while infusing modern creativity. Known for handcrafting hats using natural materials and over 2,000 wooden forms, the atelier creates unique, made-to-measure pieces. Fabri’s creations have adorned the heads of celebrities like Madonna and Lady Gaga and have featured in numerous high-profile fashion shows and theatrical productions. The workshop remains a vital part of Rome’s artisanal heritage, producing everything from elegant fedoras to theatrical headpieces.
Patrizia Fabri
Via degli Scipioni, 46
Rome
Italy
Photography courtesy of Patrizia Fabri
06
Mondelliani Prefetti
Mondelliani, a family-run eyewear brand established in 1961, is celebrated for its vibrant, design-forward frames. The flagship store on Via dei Prefetti is not just a boutique but an experience that embodies the brand’s philosophy of combining colour, elegance and individuality. Founded by Giancarlo Mondello, the business is now led by his son Federico and wife Rosaria. Mondelliani offers both in-house designs and curated international collections, with each frame crafted to reflect the bold colours of the Mediterranean. Known for their creative approach, the brand attracts those who appreciate eyewear as an extension of personal style and expression.
Mondelliani Prefetti
Via dei Prefetti, 11
Rome
Italy
Photography courtesy of Mondelliani Prefetti
07
Le Tre Sarte
Situated on Via dei Pianellari, this modern tailor’s atelier pays homage to Rome’s rich sartorial tradition while embracing contemporary design. Founded by Camilla Voci, the atelier blends bespoke tailoring with a sustainable ethos, focusing on Italian dead-stock fabrics and made-to-order garments that minimise waste. Clients are encouraged to participate in a collaborative design process, co-creating pieces that reflect their personal style. The atelier’s dedication to craftsmanship extends beyond tailoring, incorporating upcycling services and creative uses for surplus materials, making it a model of sustainable luxury in the heart of Rome.
Le Tre Sarte
Piazza de’ Ricci
Rome
Italy
Photography courtesy of Le Tre Sarte
08
Schostal
Schostal, founded in 1870 by two Viennese brothers, is a historic Roman boutique renowned for its timeless craftsmanship and elegant menswear. Located on Via della Fontanella di Borghese, the shop offers a range of high-quality items such as shirts, knitwear, pyjamas and accessories. Originally famous for its hosiery and lingerie, Schostal has evolved into a beloved destination for those seeking classic Italian style with a touch of heritage. The store is still family-run, now overseen by Andrew Bloch Fiorelli, the fourth generation of the Bloch family, and it continues to maintain its reputation for impeccable tailoring and customer service.
Schostal
Via della Fontanella di Borghese, 29
Rome
Italy
Photography courtesy of Schostal
09
Bracci Camiceria
Tucked near Piazza delle Coppelle, this artisanal shirtmaker has become synonymous with tailored excellence in Rome. Established in 1990 by Gianfranco Bracci, the business has evolved from its roots in jewellery-making into a renowned sartorial destination. Now led by Fabrizio Bracci and Andrea Spizzichino, the shop specialises in custom-made shirts, using high-quality fabrics and time-honoured techniques. With an emphasis on personalised service, Bracci Camiceria offers a unique “Sarto a domicilio” service, bringing bespoke craftsmanship directly to clients’ homes or offices, ensuring every shirt is a perfect fit and an expression of timeless elegance.
Bracci Camiceria
Via delle Coppelle, 73
Rome
Italy
Photography courtesy of Bracci Camiceria
10
Hang Roma
Hang Roma, co-founded by Federica Orlando and Valentina Colacchi, is a distinctive leather bag atelier in Rome. With a background in industrial and interior design, the founders combine craftsmanship and modern design principles. Their creations are inspired by organic and architectural forms, resulting in genderless, adaptable bags that suit various needs and styles. Notably, many of their designs are versatile, transforming from backpacks to shoulder bags with ease. Each piece is crafted from vegetable-tanned leather, ensuring sustainability and durability. Hang Roma’s commitment to quality and timeless design makes every bag unique, with a limited production that highlights individuality.
Hang Roma
Via degli Zingari, 32
Rome
Italy
Photography courtesy of Hang Roma
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