Florence, Italy

The Place Firenze

The Mediterranean • Stay • The Place Firenze in Florence, Italy

What’s the hotel in a nutshell?

Originally known as JK Place, Italy’s pioneer townhouse hotel, The Place Firenze in Florence has evolved into a posh, artistic oasis situated within striking distance of the train station and the magnificent Santa Maria Novella church. The hotel exudes an air of refined indulgence that transports guests into the world of a well-versed collector. It is the epitome of an urban sanctuary with an ever-present alluring charm that draws an eclectic crowd from chic fashion insiders, tasteful globetrotters, to well-informed families.

What are the rooms like?

Encompassing four floors are 20 tastefully designed rooms, each boasting their unique flair under the masterful touch of local architect Luigi Fragola. The range from the compact, cosy Superiors to the scenic Duomo Rooftop Loft, but the larger, piazza-facing Master Suites are the true hidden gems. These rooms offer an inviting view of Alberti’s captivating church façade. The updated interior blends classic aesthetics with contemporary tastes, featuring rich wood floors, comfy armchairs, luxurious cashmere throws, and unexpected splashes of regal purple and forest green. The rooms don’t just speak of elegance, but whisper tales of the renowned architect’s brilliance. Subtle details, such as the hotel logo-inspired embroidery on top-quality bed linens, infuse an extra touch of charm and style.

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What else?

The Place Firenze in Florence ensures guests have an array of dining and relaxation choices. The ground floor is home to a laid-back lounge bar and restaurant area with an open fire and cosy armchairs. When weather permits, the inviting terrace offers stunning piazza views, perfect for enjoying a Campari Spritz. The all-day menu ranges from seabass ceviche to black tortelli stuffed with shrimp, delivered to you on bespoke Ginori china. Travelling by car? The valet parking service has you covered. Yearning for a custom-made brass lamp or cashmere? The Place Firenze will make it happen. General Manager Claudio Meli, known for his black book of insider contacts, is your ultimate host.

What’s the city like?

Florence, a captivating city nestled amid the rolling hills of Tuscany, Italy, seamlessly blends the grandeur of the past with contemporary flair. As the cradle of the Italian Renaissance, Florence is a living museum, boasting awe-inspiring landmarks such as the iconic Cathedral of Santa Maria del Fiore and the picturesque Ponte Vecchio spanning the Arno River. Art lovers will be enthralled by the vast collection of masterpieces found in galleries like the Uffizi and the Accademia. Wandering the city’s labyrinthine streets, visitors will uncover stylish boutiques, traditional artisan workshops, and vibrant markets, reflecting Florence’s long-standing dedication to craftsmanship and design.

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