In Milan neighbourhood Brera, this is retail for anyone bored of rails and logos: a tight edit of fashion, beauty and objects arranged as “chapters” you move through. Chapters is founded by Federica Montelli, formerly Head of Fashion at Rinascente with earlier roles at Prada and Sergio Rossi. Each chapter runs like a limited-time story where product, food and art collide, built to shift, disappear and restart. On the brand’s own shelves, ‘Vacanza’ and ‘Minimalista’ set the tone: clean wardrobe pieces, small design hits and gifts with an editorial spine.




