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The 2026 hot list: the 11 best new shops in France, Greece, Italy, Portugal and Spain

Track 2026 retail openings across France, Greece, Italy, Portugal and Spain. This is the live list, updated as soft launches slide and big unveilings get pushed. It is organised month by month and sticks to what is actually debuting, from under-the-radar boutiques to concept stores with serious pull.

Table of Contents

Top photography courtesy of Salotto retori

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16/5

Laagam

Bilbao, Spain

In Bilbao’s central Abando district, Laagam turns a small shop into a loud argument for physical retail. The Barcelona-born contemporary fashion brand, founded by Inés Arroyo, uses its Bilbao flagship as a compact, design-heavy space by Madrid architecture studio Casa Antillón. The store is only 22.5 square metres, but the interior leans into impact: a 26-metre spiral rail creates a clothes-in-orbit effect, while the brand’s own opening post cites literary classics as part of the mood. Go for Laagam’s direct, wearable fashion and the spatial idea, because this is shopping as brand theatre at pocket scale.

Laagam
Rodríguez Arias Kalea 31
Bilbao
Spain

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Photography courtesy of Laagam

00

13/5

Lemaire

Paris, France

Palais Royal retail can look far too pleased with itself; Lemaire keeps the volume down and lets the arcades do the work. The brand’s boutique sits in a cloister facing the garden, around one hundred square metres of vaults, niches, stone and soft grey tones that make the clothes feel almost archaeological. Natural light enters from two open sides through translucent veils, keeping the room tied to the colonnade outside. It is a sharp fit for Lemaire’s everyday uniform: quiet tailoring, loose layers, leather goods and the kind of restraint that knows exactly what it is doing.

Lemaire
56-62 Galerie de Montpensier
Paris
France

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Photography courtesy of Lemaire

00

6/5

Caron

Paris, France

Perfume shopping on Rue Saint-Honoré can get very polished very quickly; Caron gives it a stranger kind of calm. The French perfume house, founded in 1904 by Ernest Daltroff, has turned its 2026 Saint-Honoré boutique into a stripped-back sensory room under artistic director Olivia de Rothschild. Casper Mueller Kneer Architects shaped the space with metal, concrete, repeated lines, diffuse reflections and bottles set at eye level, so scent feels less like counter service and more like direct encounter. At the centre, Atelier Blam’s reworked perfume fountain keeps Caron’s refill ritual in play with colder, sharper architecture around it.

Caron
332 rue Saint-Honoré
Paris
France

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Photography courtesy of Caron
Family 3.0 Aix-en-Provence Provence-Alpes-Côte d'Azur France store review
Family 3.0 Aix-en-Provence Provence-Alpes-Côte d'Azur France store review

00

18/4

Family 3.0

Aix-en-Provence, France

In Aix, Family 3.0 has taken over a protected historic building and turned it into the sort of fashion stop that can hijack an afternoon. Founded in Avignon in 2009, the retailer built its name on a high-end mix of classics and techwear, and the Aix address brings that into a 250-square-metre setting reworked by Paris studio Harmo. Acne Studios, Auralee, Jacquemus, Lemaire, Our Legacy and Salomon help set the register. Then the mood shifts: a stark white retail room with a glowing pink counter gives way to a gravel courtyard and a darker walnut-toned café. Le Petit Café is what makes the visit stretch.

Family 3.0
1 Av. Victor Hugo
Aix-en-Provence
France

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Photography courtesy of Family 3.0
Brus Chiado Lisbon Lisboa Portugal shop review
Brus Chiado Lisbon Lisboa Portugal shop review

00

14/4

Brus

Lisbon, Portugal

Part ceramics store, part Lisbon daydream, Brus’s Chiado address pushes the Portuguese brand well past clean-lined stoneware and into something moodier, softer and more memorable. Brus built its name on made-in-Portugal tableware and home objects, but this shop is what stays with you: dark timber beams, dusty green joinery, patterned tile, frilled linens and rows of small drawers that make it feel halfway between an old apothecary, a pantry and a very dressed-up village shop. Alongside Brus pieces, names like Sienna and Pleets broaden the edit. Good for anyone who likes design shopping with some real atmosphere in the walls.

Brus
Rua do Crucifixo 26
Lisbon
Portugal

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Photography courtesy of Brus
Veermakers Paris Île-de-France France showroom review
Veermakers Paris Île-de-France France showroom review

00

8/4

Veermakers

Paris, France

A showroom-gallery hybrid in Paris neighbourhood Le Marais gives Veermakers its first foothold in the city, and the setup is tighter than a standard furniture display. Most of the collection is shown together in a curated setting, with rotating exhibitions by Scandinavian artists and a debut presentation of works by Swedish painter LG Lundberg. Louise Liljencrantz, co-founder and creative director, uses the space to stage the brand’s furniture the way it is meant to be experienced – up close, with materials and detail doing the work. Watch for the first dining chair, made in high-gloss, black-stained beech, and the sense of craft that comes from Veermakers’ own joineries.

Veermakers
65 Rue de Turenne
Paris
France

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Photography courtesy of Veermakers

00

2/4

Caserra 71

Mallorca, Spain

In mountain village Deià, Caserra 71 is Matthew Williamson without the fashion-show distance. The British designer, whose career spans fashion, interiors and lifestyle collaborations, has turned three rooms of a historic townhouse into a colour-soaked lifestyle store with vintage finds, crafted objects, clothing, paintings, furniture and pieces shaped by local making. The name folds together casa, serra and Williamson’s birth year, giving the shop a house-in-the-mountains logic instead of a straightforward boutique one. Use it for objects with personality, gifts that do not feel airport-coded and a dose of Mallorca seen through colour, print and 1970s warmth.

Caserra 71
Carrer Archiduc Luis Salvador, 20
Deià
Mallorca
Spain

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Photography courtesy of Caserra 71

00

26/3

La Veste

Madrid, Spain

Madrid’s Chamberí neighbourhood gets La Veste at full volume: colour, checks, stripes and vintage energy without the polished boutique coma. Opened in 2026, the Madrid store gives the Spanish fashion line its second home after Paris. Blanca Miró and María de la Orden founded La Veste in 2018, building the brand around made-in-Spain pieces, strong buttons, odd textures and a wardrobe that looks allergic to beige restraint. The interiors matter here because they speak the same language as the clothes: playful, graphic, slightly unhinged and very aware of how much retail can bore.

La Veste
C. de Orfila, 4
Madrid
Spain

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Photography courtesy of La Veste
Chapters Milan Lombardy Italy store review
Chapters Milan Lombardy Italy store review

00

8/2

Chapters

Milan, Italy

In Milan neighbourhood Brera, this is retail for anyone bored of rails and logos: a tight edit of fashion, beauty and objects arranged as “chapters” you move through. Chapters is founded by Federica Montelli, formerly Head of Fashion at Rinascente with earlier roles at Prada and Sergio Rossi. Each chapter runs like a limited-time story where product, food and art collide, built to shift, disappear and restart. On the brand’s own shelves, ‘Vacanza’ and ‘Minimalista’ set the tone: clean wardrobe pieces, small design hits and gifts with an editorial spine.

Chapters
Via Tommaso Grossi, 6
Milan
Italy

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Photography courtesy of Chapters
Salotto Retori Milan Lombardy Italy store review
Salotto Retori Milan Lombardy Italy store review

00

17/1

Salotto Retori

Milan, Italy

In Milan’s Quadrilatero della Moda, fashion brand Retori has opened Salotto Retori, its first global flagship. The 400 square metre, two-storey space was designed by Massimiliano Locatelli’s Locatelli Partners and keeps Tadao Ando’s studded concrete wall as the anchor. Think mid-century warmth, Japanese clarity and gallery light over woods, stone, aged bronze and ceramics. Programming is part of the pitch: exhibitions, workshops, dinners and performances, starting with Brazilian self-taught painter Manuela Navas and Polish sound artist Antonina Nowacka. Retori’s signature on the rails is draped outerwear, especially the shawl-collar coat, plus wrap dresses, Saharan jackets and linen suits, all made in Italy. Downstairs, the new Milan HQ stays visible.

Salotto Retori
Via della Spiga 48
Milan
Italy

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Photography courtesy of Piergiorgio Sorgetti and Retori
Pòlene Milan Lombardy Italy shop review
Pòlene Milan Lombardy Italy shop review

00

8/1

Pòlene

Milan, Italy

Stone, suede, oak and rammed earth do the selling at Polène’s Milan store, the Paris leather goods label’s first Italian address, set on Via Manzoni in the Quadrilatero della Moda. Copenhagen-based Norm Architects builds the interior as a Milanese enfilade, so moving through it feels less like browsing bags and more like passing through a sequence of material chapters. Raw travertine pedestals, stacked suede, compressed leather floors and a clay-toned back room keep pulling the eye forward, with a glazed ceramic work by Clara Graziolino sealing the final space.

Pòlene
Via Alessandro Manzoni, 37
Milan
Italy

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Photography courtesy of Pòlene

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