In Milan neighbourhood Brera, this is retail for anyone bored of rails and logos: a tight edit of fashion, beauty and objects arranged as “chapters” you move through. Chapters is founded by Federica Montelli, formerly Head of Fashion at Rinascente with earlier roles at Prada and Sergio Rossi. Each chapter runs like a limited-time story where product, food and art collide, built to shift, disappear and restart. On the brand’s own shelves, ‘Vacanza’ and ‘Minimalista’ set the tone: clean wardrobe pieces, small design hits and gifts with an editorial spine.
The Mediterranean
The 2026 hot list: the 6 best new shops in France, Greece, Italy, Portugal and Spain
Track 2026 retail openings across France, Greece, Italy, Portugal and Spain. This is the live list, updated as soft launches slide and big unveilings get pushed. It is organised month by month and sticks to what is actually debuting, from under-the-radar boutiques to concept stores with serious pull.
Table of Contents
Top photography courtesy of Salotto retori
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18/4
Family 3.0
Aix-en-Provence, France
In Aix, Family 3.0 has taken over a protected historic building and turned it into the sort of fashion stop that can hijack an afternoon. Founded in Avignon in 2009, the retailer built its name on a high-end mix of classics and techwear, and the Aix address brings that into a 250-square-metre setting reworked by Paris studio Harmo. Acne Studios, Auralee, Jacquemus, Lemaire, Our Legacy and Salomon help set the register. Then the mood shifts: a stark white retail room with a glowing pink counter gives way to a gravel courtyard and a darker walnut-toned café. Le Petit Café is what makes the visit stretch.
Family 3.0
1 Av. Victor Hugo
Aix-en-Provence
France
Aix-en-Provence
France
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Photography courtesy of Family 3.0
00
14/4
Brus
Lisbon, Portugal
Part ceramics store, part Lisbon daydream, Brus’s Chiado address pushes the Portuguese brand well past clean-lined stoneware and into something moodier, softer and more memorable. Brus built its name on made-in-Portugal tableware and home objects, but this shop is what stays with you: dark timber beams, dusty green joinery, patterned tile, frilled linens and rows of small drawers that make it feel halfway between an old apothecary, a pantry and a very dressed-up village shop. Alongside Brus pieces, names like Sienna and Pleets broaden the edit. Good for anyone who likes design shopping with some real atmosphere in the walls.
Brus
Rua do Crucifixo 26
Lisbon
Portugal
Lisbon
Portugal
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Photography courtesy of Brus
00
8/4
Veermakers
Paris, France
A showroom-gallery hybrid in Paris neighbourhood Le Marais gives Veermakers its first foothold in the city, and the setup is tighter than a standard furniture display. Most of the collection is shown together in a curated setting, with rotating exhibitions by Scandinavian artists and a debut presentation of works by Swedish painter LG Lundberg. Louise Liljencrantz, co-founder and creative director, uses the space to stage the brand’s furniture the way it is meant to be experienced – up close, with materials and detail doing the work. Watch for the first dining chair, made in high-gloss, black-stained beech, and the sense of craft that comes from Veermakers’ own joineries.
Veermakers
65 Rue de Turenne
Paris
France
Paris
France
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Photography courtesy of Veermakers
00
8/2
Chapters
Milan, Italy
Chapters
Via Tommaso Grossi, 6
Milan
Italy
Milan
Italy
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Photography courtesy of Chapters
00
17/1
Salotto Retori
Milan, Italy
In Milan’s Quadrilatero della Moda, fashion brand Retori has opened Salotto Retori, its first global flagship. The 400 square metre, two-storey space was designed by Massimiliano Locatelli’s Locatelli Partners and keeps Tadao Ando’s studded concrete wall as the anchor. Think mid-century warmth, Japanese clarity and gallery light over woods, stone, aged bronze and ceramics. Programming is part of the pitch: exhibitions, workshops, dinners and performances, starting with Brazilian self-taught painter Manuela Navas and Polish sound artist Antonina Nowacka. Retori’s signature on the rails is draped outerwear, especially the shawl-collar coat, plus wrap dresses, Saharan jackets and linen suits, all made in Italy. Downstairs, the new Milan HQ stays visible.
Salotto Retori
Via della Spiga 48
Milan
Italy
Milan
Italy
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Photography courtesy of Piergiorgio Sorgetti and Retori
00
8/1
Pòlene
Milan, Italy
Stone, suede, oak and rammed earth do the selling at Polène’s Milan store, the Paris leather goods label’s first Italian address, set on Via Manzoni in the Quadrilatero della Moda. Copenhagen-based Norm Architects builds the interior as a Milanese enfilade, so moving through it feels less like browsing bags and more like passing through a sequence of material chapters. Raw travertine pedestals, stacked suede, compressed leather floors and a clay-toned back room keep pulling the eye forward, with a glazed ceramic work by Clara Graziolino sealing the final space.
Pòlene
Via Alessandro Manzoni, 37
Milan
Italy
Milan
Italy
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Photography courtesy of Pòlene
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